Ticketmaster
New Music
The Ticketmaster New Music Campaign was designed to champion emerging artists in the UK, providing them with a platform to reach wider audiences. Curated by Ticketmaster's music experts, the campaign featured a selection of promising new bands and acts. The multifaceted campaign spanned social media, blog content, and out-of-home advertising, creating a comprehensive promotional push that significantly boosted engagement and visibility for both Ticketmaster UK and the featured artists.
Campaign Strategy and Execution
The core strategy of the campaign was to leverage the existing fanbases of the selected artists while introducing their music to a broader audience. The campaign's content was rich and varied, including:
Interviews with Artists: In-depth interviews provided personal insights into the artists' journeys, inspirations, and upcoming projects, creating a personal connection with fans and new listeners.
Song and Concert Clips: Engaging video clips of live performances and new releases were shared across social media platforms, showcasing the artists' talents and generating excitement.
Photography: High-quality images captured the essence of each artist, used in social media posts, blog articles, and out-of-home advertisements to create a visually compelling narrative.
Impact and Results
The New Music Campaign had a significant impact, achieving remarkable results across various metrics:
Increased Social Media Engagement: The campaign led to a substantial increase in engagement on TicketmasterUK's social channels. Fans actively liked, shared, and commented on the content, driving higher interaction rates.
Absorption of Artist Followings: By leveraging the artists' existing followers and expanding their reach, the campaign successfully grew their social media followings as well as Ticketmaster's.
Boost in Ticket Sales: The heightened visibility and engagement translated into a notable increase in ticket sales for the featured acts, underscoring the campaign's effectiveness in driving commercial outcomes.
The Ticketmaster New Music Campaign exemplified a successful integration of social media, blog content, and out-of-home advertising to promote emerging artists. By combining engaging content with strategic promotion, the campaign not only enhanced the profiles of the featured artists but also reinforced Ticketmaster's position as a champion of new music in the UK. This project highlights my ability to design and manage impactful social media campaigns that drive engagement and tangible results.