Ticketmaster
Business
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At Ticketmaster, I worked on the design and launch of the B2B website, a critical touchpoint for prospective clients and a key sales channel for the company. This site, designed in collaboration with a range of internal and external stakeholders, was a significant project due to its broad visibility. It was translated and rolled out into 33 countries, making it a crucial tool for the company's global B2B marketing efforts.
As the sole in-house designer responsible for the delivery of this project, I managed the agency partnership and coordinated with stakeholders across various departments. My role involved ensuring the design was on-brand, functional, and effectively met the needs of our diverse audience. Key responsibilities included:
Strategic Planning & Agency Management
Coordinated with the external agency on design concepts, timelines, and deliverables
Gathered and synthesised requirements from marketing, sales, and IT stakeholders
Design Development & Brand Integration
Designed cohesive pages and components while maintaining Ticketmaster's brand guidelines
Expanded the existing design system with new components for improved consistency
Collaboration & Quality Control
Facilitated communication between internal teams and external partners
Refined designs through iterative feedback and usability testing results
Project Infrastructure & Documentation
Organised Figma files systematically for efficient team collaboration
Created comprehensive specifications for seamless developer handoff
Impact
The redesigned platform significantly improved Ticketmaster's digital B2B presence, resulting in measurable business gains across key metrics. User engagement increased by 25%, with visitors spending more time exploring service offerings and requesting demos. The streamlined navigation and clear information architecture reduced support enquiries while accelerating the sales cycle. Most importantly, the project established a sustainable design foundation that continues to scale efficiently as new features and content are added, ensuring Ticketmaster maintains its competitive edge in the tech marketplace.
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