Web & Product Design
Empowering brands through visionary web and product design: Highlighting expertise in creating user-centric digital experiences that marry innovation with functionality.
Project Overview
At Ticketmaster, I played a pivotal role in the design and launch of the B2B website, a critical touchpoint for prospective clients and a key sales channel for the company. This website, designed in collaboration with an external agency, was a significant project due to its broad impact and importance. It was translated and rolled out into 33 countries, making it a crucial tool for our global B2B marketing efforts.
Role and Responsibilities
As the sole in-house designer responsible for the delivery of this project, I managed the agency partnership and coordinated with stakeholders across various departments. My role involved ensuring the design was on-brand, functional, and effectively met the needs of our diverse audience. Key responsibilities included:
Managing the Agency:
- Coordinating with the external agency to align on design concepts, timelines, and deliverables.
- Providing detailed feedback and direction to ensure the design met Ticketmaster's standards and objectives.
Page and Component Design:
- Designed various pages and components, ensuring a cohesive and user-friendly layout.
Figma File Management:
- Organized Figma files systematically, facilitating easy access and collaboration for all team members.
Design System Integration:
- Added new components to our existing design system, maintaining consistency and improving efficiency in the design process.
Stakeholder Collaboration:
- Working closely with stakeholders from marketing, sales, and IT to gather requirements and incorporate their feedback into the design process.
- Ensuring the website addressed the needs of different departments and facilitated seamless communication and operations.
Brand Adherence:
- Ensured all design elements adhered strictly to Ticketmaster's brand guidelines, promoting a unified brand identity across the website.
Quality Assurance:
- Conducted regular reviews and iterations to refine designs based on stakeholder feedback and usability testing.
Collaboration and Feedback:
- Worked closely with developers to implement designs accurately, providing clear specifications and guidance.
- Incorporated feedback from stakeholders and users to continuously improve the design and functionality of the website.
Design and Impact
The new B2B website was designed with a focus on usability, aesthetic appeal, and brand consistency. It aimed to enhance user engagement and improve the overall user experience. Some notable achievements of the new website include:
Enhanced User Engagement:
The website saw a significant reduction in bounce rates, dropping by 32% compared to the old site. User engagement increased by 43%, as evidenced by more frequent and thorough use of the contact form, highlighting the improved usability and attractiveness of the site.
Global Reach:
The website was translated into multiple languages and rolled out across 33 countries, ensuring a consistent brand experience for our global audience.
Sales Channel Optimization:
As the primary method for prospective clients to get in touch with Ticketmaster, the website played a critical role in lead generation and sales. The enhanced design facilitated easier navigation and better access to information, contributing to higher engagement and conversion rates.
Conclusion
Leading the design and launch of Ticketmaster's B2B website was a complex and rewarding project that showcased my ability to manage large-scale design initiatives and collaborate effectively with multiple stakeholders. The success of the new website, reflected in improved engagement metrics and reduced bounce rates, underscores the importance of a user-centered design approach and effective project management. This project highlights my skills in web design, stakeholder management, and my commitment to creating impactful, user-friendly digital experiences.